An outfit for all occasions
Within the retail community, the Shop Direct name is extremely well-known and respected. But our customers will be more familiar with our individual brands. From Very and isme to Woolworths and Littlewoods, they’re as wide-ranging as they are commercially successful. Here are just a few of them:
Launched as the new online department store in 2009, with Holly Willoughby and Fearne Cotton chosen as the faces of the brand, Very is crazy about female fashion with big brands, exclusives and ideas to fit every style and budget.
isme was launched at the start of 2011 with Lynda Bellingham as the face of the brand. As a catalogue and online, it targets style-conscious and fashion-focused women who are facing their fifties with enthusiasm, vigour and confidence.
Launched in 1932, Littlewoods believes the best things in life are for the many not the few. Today, Coleen Rooney is the face of the brand which gives customers the option to pay for the best in fashion and consumer durables over time and interest-free.
In the summer of 2007, we brought together two of Ireland’s leading home shopping titles – Kays and Family Album – to create Littlewoods Ireland. Working closely with our sister brand in the UK, we now bring bigger brands and more products online at even better prices.
Early on in 2011, we brought together our Kays, Great Universal and Empire Stores brands to create K&Co - a new brand inspired by real customers that offers all the latest trends in sizes 6 – 32, plus a range of tall, petite and plus size options.
We acquired the Woolworths brand and relaunched it online back in 2009. From toys & games to home & furniture and crafts & gifts to Pic n’ Mix, we now bring the huge range of everyday products Woolworths is famous for straight to the customer’s door.