The exclusive first collection designed by Jameela Jamil for Very.co.uk

“Pieces designed to make every woman feel beautiful” – Jameela Jamil

This Autumn Winter, ‘JAM by Jameela Jamil’ debuts its first collection for Very.co.uk. Designed by renowned style icon Jameela Jamil, it is the ultimate injection of quirky glamour for any winter wardrobe.

Paint-box primary colours and gorgeous prints combine to create a feel-good fashion line of classic pieces with a red-carpet twist.

A self-confessed ‘bodycon-free zone’ JAM has it all – from cozy knits and ladylike shirts to cute playsuits and Jameela’s signature prom dresses. Slouchy separates for the daytime and cinched in silhouettes for the evening make a statement in retro prints, floaty fabrics and colour pop hues.

Fashionistas looking for something brimming with individuality will love Jameela’s quirky paw print designs, modern take on vintage florals and the must-have jacket of the season – the tangerine mac, that will warm up even the coldest winter day!

Utterly feminine, JAM is all about statement pieces that flatter the figure, elevate style credentials and most importantly, boost confidence. As Jameela says, “confidence is the most attractive thing a woman can wear!”

Available from 21st  June 2012 at www.very.co.uk, JAM by Jameela Jamil is going to be this season’s biggest hit.